Giant Tiger Photo Challenge


So this week Giant Tiger, my current employer,  hosted a photo challenge for all the stores across Canada to compete in.

The theme of the photo challenge was 7 modern wonders of the world, they presented the stores a photo of some very nice architecture and asked which county that the photo was taken. This being a photo contest they also asked the stores to create the flag of the country where this wonder resided and take a photo with the location of the wonder clearly visible.

Below is the photo that the Giant Tiger stores were sent and had to base their guess off of.  Take a minute before reading on and see if you can figure it out too.

Photo submitted by Giant Tiger head office for the 7 wonders of the world photo challenge.
At first glance this photo reminded me of a shot from a third world country. Almost immediately i guessed Israel as being the country of origin. The next day at work sure of my answer I went up to a co-worker and asked if she had guessed the location of the photo yet. She said "yep, it's Canada". I was surprised that something like that would exist in Canada so i decided to search it on my iPhone, and to my amazement she was right! The name of the building complex is "Habitat 67" located in Montreal, Canada.

Habitat 67, or simply Habitat, is a model community and housing complex in Montreal, Canada, designed by IsraeliCanadian architect Moshe Safdie. It was originally conceived as his master's thesis in architecture at McGill University and then built as a pavilion for Expo 67, the World's Fair held from April to October 1967. It is located at 2600 Avenue Pierre-Dupuy on the Marc-Drouin Quay next to the Saint Lawrence River. Habitat 67 is widely considered an architectural landmark and one of the most recognizable and significant buildings in both Montreal and Canada.[1][2] It has been reported many times as one of the top 10 ugliest buildings in North America and the world.
source: http://en.wikipedia.org/wiki/Habitat_67 
So to my surprise, the designer of the building was Israeli-Canadian. Ha! I wasn't too far off after all.
Anyways, enough with the history lesson.

 So after finding that information out it was time to compose our photo to submit. I came up with the idea to design the flag out of Giant Tiger branded candy. We used a real flag as a stencil to lay the candy out, Once we had the shape of the flag we began to lightly trace out each area with pencil on to white bristol board. We then used white cake icing to glue red candy to the bristol board to make the side banners and maple leaf, for the white space we decided to use our GT branded marshmallows.

I decided to bring in my Nikon D60 with custom white balance to shoot the photo as it was in really bad fluorescent light. I took the photo home for a little post processing and to add the location and name of the wonder at the bottom. Take a look at the finished product, fingers crossed. We find out this Saturday which store won the challenge.